fa بررسی ارتباط بین اجرای برنامه استراتژیک با عملکرد بیمارستان‌های منتخب دانشگاه علوم پزشکی یزد در سال 1398 سیاست گذاری ، برنامه ریزی و رهبری و مدیریت در بیمارستان سیاست گذاری ، برنامه ریزی و رهبری و مدیریت در بیمارستان مطالعه ی موردی Case Study <span style="font-size:9pt"><span style="line-height:16pt"><span style="direction:rtl"><span style="unicode-bidi:embed"><span new="" roman="" style="font-family:" times=""><b><span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">زمینه و هدف:</span></span></b><span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:"> این</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">پژوهش</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">با هدف</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">تعیین</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">ارتباط</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">میان</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">اجرای</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">برنامه</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">استراتژیک</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">با</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">عملکرد</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">بیمارستان</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">انجام شد. اهمیت آگـاهی از عوامـل مؤثر بر اجرای برنامه‌ریزی اسـتراتژیک و شناسایی آن منجر به برنامه‌ریزی بهتر و اجرای درسـت فرآیند برنامه‌ریزی استراتژیک می‌شود.</span></span></span></span></span></span></span><br> <span style="font-size:9pt"><span style="line-height:16pt"><span style="direction:rtl"><span style="unicode-bidi:embed"><span new="" roman="" style="font-family:" times=""><b><span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">مواد و روش‌ها:</span></span></b><span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:"> پژوهش</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">حاضر</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">یک</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">پژوهش</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">توصیفی</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">تحلیلی، از</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">نظر</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">زمان</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">مقطعی</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">و</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">از</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">نظر</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">نتایج</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">کاربردی</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">می‌باشد</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">و</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">در</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">سال</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">1398</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">انجام</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">گرفته</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">است</span></span>.<span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:"> جامعه</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">پژوهش</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">تمام</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">افرادی</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">هستند</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">که</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">در</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">تألیف</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">برنامه</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">استراتژیک</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">نقش</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">داشته‌اند</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">این</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">پژوهش</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">از</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">سرشماری</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">استفاده</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">کرده</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">است</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">که</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">در</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">صد بالایی</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">از</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">جامعه</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">آماری</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">پرسشنامه</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">را</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">پرکرده‌اند</span></span>. <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">پس</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">از</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">جمع‌آوری</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">داده‌ها</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">اطلاعات</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">وارد</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">نرم‌افزار</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">شد</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">و</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">برای</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">تجزیه‌وتحلیل</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">داده‌ها</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">از</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">نرم‌افزار </span></span>SPSS<span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:"> ویرایش 16</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">استفاده</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">شده</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">است.</span></span></span></span></span></span></span><br> <span style="font-size:9pt"><span style="line-height:16pt"><span style="direction:rtl"><span style="unicode-bidi:embed"><span new="" roman="" style="font-family:" times=""><b><span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">نتایج: </span></span></b><span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">رابطه</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">بین</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">اجرای</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">برنامه</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">استراتژیک</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">و</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">عملکرد</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">بیمارستان</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">مستقیم</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">و</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">قوی</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">است</span></span>. <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">در</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">بین</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">تمام</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">بخش‌های</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">برنامه</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">استراتژیک،</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">مدیریت مشتریان</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">نقش</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">مهم‌تری</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">نسبت</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">به</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">سایر</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">بخش‌های</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">برنامه</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">استراتژیک</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">در</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">بهبود</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">عملکرد</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">بیمارستان</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">دارد</span></span>.<span lang="FA" style="font-size:11.5pt"><span style="font-family:"B Roya""></span></span></span></span></span></span></span><br> <span style="font-size:9pt"><span style="line-height:16pt"><span style="direction:rtl"><span style="unicode-bidi:embed"><span new="" roman="" style="font-family:" times=""><b><span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">نتیجه‌گیری:</span></span></b><span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:"> برای</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">داشتن</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">بیمارستانی</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">با</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">عملکرد</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">مطلوب</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">نیازمند</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">برنامه‌ریزی</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">استراتژیک</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">دقیق</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">هستیم</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">که</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">این</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">برنامه</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">باید</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">با</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">دقت</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">و</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">نظارت مناسب</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">اجرا</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">شود</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">تا</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">بتواند</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">ما</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">را</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">به</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">عملکرد</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">مطلوب</span></span> <span lang="FA" style="font-size:11.5pt"><span b="" roya="" style="font-family:">برساند</span></span>.</span></span></span></span></span> <pre data-placeholder="Translation" dir="ltr" id="tw-target-text"> <span style="font-size:9pt"><span style="line-height:normal"><span style="text-autospace:none"><span style="unicode-bidi:embed"><span new="" roman="" style="font-family:" times=""><b><span style="font-size:11.0pt">Background and purpose:</span></b><span style="font-size:11.0pt"> This research was conducted with the aim of determining the relationship between the implementation of the strategic plan and the performance of the hospital. The importance of knowing the factors affecting the implementation of the strategic plan and its identification leads to better planning and the correct implementation of the strategic planning process.</span></span></span></span></span></span> <span style="font-size:9pt"><span style="line-height:normal"><span style="text-autospace:none"><span style="unicode-bidi:embed"><span new="" roman="" style="font-family:" times=""><b><span style="font-size:11.0pt"></span></b></span></span></span></span></span> <span style="font-size:9pt"><span style="line-height:normal"><span style="text-autospace:none"><span style="unicode-bidi:embed"><span new="" roman="" style="font-family:" times=""><b><span style="font-size:11.0pt">Methods:</span></b><span style="font-size:11.0pt"> The current research is a descriptive analytical research, in terms of cross-sectional time and practical results, and it was carried out in 2018. The research population is all the people who have played a role in the drafting of the strategic plan. This research has used the census, which filled the questionnaire in a high percentage of the statistical population. After collecting the data, the information was entered into the software and SPSS version 16 software was used to analyze the data.</span></span></span></span></span></span> <span style="font-size:9pt"><span style="line-height:normal"><span style="text-autospace:none"><span style="unicode-bidi:embed"><span new="" roman="" style="font-family:" times=""><b><span style="font-size:11.0pt"></span></b></span></span></span></span></span> <span style="font-size:9pt"><span style="line-height:normal"><span style="text-autospace:none"><span style="unicode-bidi:embed"><span new="" roman="" style="font-family:" times=""><b><span style="font-size:11.0pt">Findings:</span></b><span style="font-size:11.0pt"> The relationship between the implementation of the strategic plan and the performance of the hospital is direct and strong. Among all parts of the strategic plan, customer management plays a more important role than other parts of the strategic plan in improving the performance of the hospital.</span></span></span></span></span></span> <span style="font-size:9pt"><span style="line-height:normal"><span style="text-autospace:none"><span style="unicode-bidi:embed"><span new="" roman="" style="font-family:" times=""><span style="font-size:11.0pt"></span></span></span></span></span></span> <span style="font-size:9pt"><span style="line-height:normal"><span style="text-autospace:none"><span style="unicode-bidi:embed"><span new="" roman="" style="font-family:" times=""><b><span style="font-size:11.0pt">Conclusion:</span></b><span style="font-size:11.0pt"> In order to have optimal performance in a hospital, we need detailed strategic planning, and this plan must be implemented carefully and properly monitored so that it can bring us optimal performance.</span></span></span></span></span></span> </pre> برنامه استراتژیک, بیمارستان, مؤلفه‌های برنامه استراتژیک, عملکرد بیمارستان Strategic plan, hospital, strategic plan components, hospital performance 67 76 http://jhosp.tums.ac.ir/browse.php?a_code=A-10-1742-2&slc_lang=fa&sid=1 Mohammad Zarezadeh محمد زارع زاده zamomehdi@gmail.com No Assistant Professor, Health Management and Policy Research Center, Department of Healthcare Management, Faculty of Health, Yazd University of Medical Sciences استادیار،مرکز تحقیقات مدیریت و سیاست گذاری سلامت ،گروه مدیریت خدمات بهداشتی درمانی،دانشکده بهداشت،دانشگاه علوم پزشکی یزد Ashkan Amraeei اشکان امرایی Yes Health care services management expert, Health Care Services Management Department, Faculty of Health, Yazd University of Medical Sciences. zamomehdi@yahoo.com کارشناس مدیریت خدمات بهداشتی درمانی، گروه مدیریت خدمات بهداشتی درمانی،دانشکده بهداشت،دانشگاه علوم پزشکی یزد. zamomehdi@yahoo.com Mohammad sadegh Abolhasani محمد صادق ابوالحسنی sadegh.abolhasani@yahoo.com No PhD student, Public Administration, Department of Management, Rafsanjan Azad University دانشجوی دکترای تخصصی،مدیریت دولتی ،گروه مدیریت ، دانشگاه آزاد رفسنجان