fa تبیین توسعه صنعت پروبیوتیک در صنایع غذایی ایران بهداشت عمومی Public Health پژوهشي Research <span style="font-size:11pt"><span style="line-height:normal"><span style="direction:rtl"><span style="unicode-bidi:embed"><span calibri="" style="font-family:"><b><span b="" lang="FA" lotus="" style="font-family:">زمینه و هدف: </span></b><span b="" lang="FA" lotus="" style="font-family:">پروبیوتیک یا همان محصولاتی که در تولید آنها از میکروارگانیزم های مفید بکاربرده می شود، سالیان اخیر توجه جامعه جهانی و به ویژه بخش سلامت و درمان را به خود جذب کرده اند. چرا که محصولات پروبیوتیک می توانند در درمان و </span><span b="" lang="AR-SA" lotus="" style="font-family:">ایمنی با سلامت</span> <span b="" lang="FA" lotus="" style="font-family:">&nbsp;بدن انسان کمک ویژه&shy;ای نمایند. و داروهای موجود در بازار عوارض جانبی متعددی را به همراه دارند. بدین ترتیب با توجه به اهمیت این محصولات هدف از انجام این پژوهش تبیین پیشران های توسعه کسب وکارهای صنعت پروبیوتیک در ایران می باشد.</span></span></span></span></span></span><br> <span style="font-size:11pt"><span style="line-height:normal"><span style="direction:rtl"><span style="unicode-bidi:embed"><span calibri="" style="font-family:"><b><span b="" lang="FA" lotus="" style="font-family:">روش کار: </span></b><span b="" lang="FA" lotus="" style="font-family:">در پژوهش حاضر با استفاده از بررسی نقطه نظر خبرگان صنعت پروبیوتیک ایران که شامل متخصصین علوم تغذیه و پزشکی و فعالین کسب وکارهای پروبیوتیک می شود به جمع آوری مهمترین پیشران های توسعه کسب وکارهای صنعت پروبیوتیک در ایران با استفاده از روش تحلیل مضمون و بررسی اثر متغیرهای بدست آمده با بهره گیری از روش مدلسازی معادلات ساختاری با رویکرد حداقل مربعات جزئی پرداخته شده است. </span><span dir="LTR" style="font-family:"Times New Roman",serif"></span></span></span></span></span></span><br> <span style="font-size:11pt"><span style="line-height:normal"><span style="direction:rtl"><span style="unicode-bidi:embed"><span calibri="" style="font-family:"><b><span b="" lang="FA" lotus="" style="font-family:">نتایج: </span></b><span b="" lang="FA" lotus="" style="font-family:">نتیجه گردآوری و تجزیه و تحلیل داده ها نشان داد که محیط کلان و محیط خرد ارتباط مستقیمی با توسعه صنعت پروبیوتیک دارند. تاثیر محیط کلان با ضرایب 05/0> 033/0=</span> <span dir="LTR" new="" roman="" style="font-family:" times="">p</span><span b="" lang="FA" style="font-family:" zar="">،</span><span b="" lang="FA" lotus="" style="font-family:"> 13/3= </span><span dir="LTR" new="" roman="" style="font-family:" times="">T</span><span b="" lotus="" style="font-family:"> در سطح اطمینان 95%، بر توسعه صنعت پروبیوتیک معنادار واقع شد. همچنین محیط خرد نیز با ضرایب 05/0> 001/0=</span> <span dir="LTR" new="" roman="" style="font-family:" times="">p</span><span b="" lang="FA" style="font-family:" zar="">،</span><span b="" lang="FA" lotus="" style="font-family:"> 13/2= </span><span dir="LTR" new="" roman="" style="font-family:" times="">T</span><span b="" lotus="" style="font-family:"> در سطح اطمینان 95% بر توسعه صنعت پروبیوتیک تاثیر گذار است. </span></span></span></span></span></span><br> <span style="font-size:11pt"><span style="line-height:normal"><span style="direction:rtl"><span style="unicode-bidi:embed"><span calibri="" style="font-family:"><b><span b="" lang="FA" lotus="" style="font-family:">نتیجه گیری: </span></b><span b="" lang="FA" lotus="" style="font-family:">بدین ترتیب با توجه به بررسی&shy;های انجام شده می توان بیان داشت که توسعه صنعت پروبیوتیک از دو بخش محیط کلان و محیط خرد، تحت تاثیر قرار می گیرند. در بخش محیط کلان نیروهای سیاسی همچون دولت ها می توانند زمینه را برای توسعه این صنعت فراهم نمایند و در بخش خرد، کسب وکارها و فعالین نیز می توانند تاثیر گذار باشند.</span></span></span></span></span></span><br> &nbsp; <span style="font-size:11pt"><span style="line-height:normal"><span calibri="" style="font-family:"><b><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Background and </span></span></b><b><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Aim</span></span></b><b><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">:</span></span></b><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> Probiotics, or </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">useful microorganisms</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> t</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">obtained from </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">beneficial microorganisms, have attracted the attention of the world community, especially the health sector, in recent years. </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">The reason is that p</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">robiotic products can help in treating </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">diseases </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">and strengthening the human body</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> without any side effects, unlike drugs which may usually have many side effects</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">. </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">C</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">onsidering the importance of these products, th</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">is study was conducted to find and e</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">xpla</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">i</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">n the </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">drivers</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> of probiotic industry development in Iran&#39;s food industry</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">.</span></span></span></span></span><br> <span style="font-size:11pt"><span style="line-height:normal"><span calibri="" style="font-family:"><b><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Materials and </span></span></b><b><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Method</span></span></b><b><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">s</span></span></b><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">: </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Data were collected, </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">using the thematic analysis method</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">, on the views of </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">the experts of the probiotic industry in Iran, includ</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">ing</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> experts in nutritional and medical sciences and probiotic </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">producers, concerning </span></span><span new="" roman="" style="font-family:" times="">the</span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> most important driving forces </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">in</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> the development of probiotic industry businesses in Iran</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">. Based on the data</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> the effect</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">s</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> of the variables obtained </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">were investigated</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> using the structural equation modeling method with </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">a</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> partial least squares approach.</span></span></span></span></span><br> <span style="font-size:11pt"><span style="line-height:normal"><span calibri="" style="font-family:"><b><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Results:</span></span></b> <span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Analysis of the data showed </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">that the development of probiotics industry</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> was statistically significantly related directly both to </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">macro</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">-environment (</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">coefficients T=3.13, </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">p</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">=0.033<0.05</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">;</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">&nbsp; 95%</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> confidence level)</span></span> <span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">and </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">micro</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">-</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">environment</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> (</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">coefficients of T=2.13, </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">p</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">=0.001<0.05</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">; </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">95% confidence level</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">)</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">.</span></span></span></span></span><br> <span style="font-size:11pt"><span style="line-height:normal"><span calibri="" style="font-family:"><b><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Conclusion:</span></span></b> <span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">It can be concluded that </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">the development of the probiotic industry </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">in Iran </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">is </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">influenced </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">by </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">both </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">the macro</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">-</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">environment and the micro</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">-</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">environment. </span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">What can provide the basis for </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">the development of this industry</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> in </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">the macro</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">-</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">environment</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> and the </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">m</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">i</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">cro</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">-</span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">environment sector</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">s is the </span></span><span lang="X-NONE" style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">political forces such as governments</span></span><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times=""> and the private sector, respectively.</span></span></span></span></span><br> &nbsp; صنعت پروبیوتیک, توسعه صنعت, صنایع غذایی Probiotic Industry, Industry Development, Food Industry 67 82 http://sjsph.tums.ac.ir/browse.php?a_code=A-10-1-220&slc_lang=fa&sid=1 Nona Hosseini نونا حسینی No Ph.D. Student, Department of Entrepreneurship Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran دانشجوی دوره دکتری، گروه مدیریت کارآفرینی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران Nusratullah Shadnoush نصرت الله شادنوش n.shadnoush@gmail.com Yes Ph.D. Assistant Professor, Department of Industrial Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran استادیار، گروه مدیریت صنعتی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران Zahra Abedi زهرا عابدی No Ph.D. Assistant Professor, Department of Environmental Management-Environmental Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran استادیار، گروه مدیریت محیط زیست-اقتصاد محیط زیست، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران