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Atefeh Kalantari, Abdolrasool Jowkar , Hassan Jahani Hashemi ,
Volume 11, Issue 4 (12-2017)
Abstract

Background and Aim: Technical videos and images are of great importance in learning different topics of medical sciences. This study is conducted to determine the effect of videos and images in learning from students’ point of view and also their problems in accessing them.
Materials and Methods: This is a survey study. Data were collected by a self-made questionnaire and the population included postgraduate students of Qazvin University of Medical Sciences in the first semester of 94-95.
Results: More than half of the students stated that images and videos have an average or more-than-average effect on their learning achievements. There is no significant relationship between students’ fields of study and their feeling the need for specialized images and videos. To get advice, they refer more to their professors or classmates than to librarians. A large number of responding students had not heard even the names of specialized image-and-video databases or they had never used them before. Low-speed internet and filtering of sites are the most important factors in students’ failure to access their required images and videos while students themselves have ranked ‘unfamiliarity with specialized databases’ as the fourth important factor.
Conclusion: The students know the importance of images and videos in learning achievements, but since they don’t know the professional databases and don’t have an appropriate interaction with librarians, they resort to general search-engines and, as a result, they face with blocked sites and are deprived from what they really want.

Masoomeh Abdi Talarposhti, Ghahraman Mahmoudi Alemi, Mohammad Ali Jahani,
Volume 15, Issue 4 (oct & Nov 2021)
Abstract

Background and Aim: One of the reasons that caused healths clients are feeling dissatisfaction with health organizations is expectations that they are creating and not able to meet according to their expectations. Therefore, the present study was conducted with the aim of production a branding model for health services with the of clients’ expectations approach.
Materials and Methods: This compound study was performed in 2021. The statistical population of this study in qualitative phase included 20 academic and institutional experts using snowball sampling and the Delphi technique. For the quantitative phase, 830 people referred to health centers were selected as service recipients. The validity of the questionnaire was confirmed by face, content, and structural validity, and its reliability was confirmed by Cronbach’s alpha of 0.96 Quantitative data were presented by EQS software version 6.1 with confirmatory factor analysis and using structural equations.
Results: The results of factor structure in healthcare branding based on six main themes of competitive position, brand equity, brand accessibility, brand consolidation in the minds of clients and the market, branding strategies, and consumer-brand relationship with 19 sub-themes based on the perspective of health services clients (CFI=0/9, TLI=0/9, SRMR=0/049, RMSEA=0/09) had a good fit and the internal consistency of the items had significant levels (P<0/05).
Conclusion: The results of this study show that 19 sub-main themes confirm the six-factor structure of health services branding and were one of the effective themes in branding from the perspective of clients. Since the branding of health services improves the quantity and quality of services provided in the health system, therefore, it is suggested that by creating innovation in the quantity and quality of services provided, access to health services, creating a competitive advantage and empowering employees and improving communication skills, an effective step can be taken in health services branding planning.


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