Background and
Aim: The purpose of the present
study was to assess and prioritize the factors affecting the quality of
services of pharmacies in Bushehr using Kano model and TOPSIS method and to
provide practical strategies for quality improvement in the current situation.
Materials and
Methods: This Study was practical and descriptive. The samples contained
the pharmacies customers and visitors in 1390 and the data were obtained using
questionnaires measuring the quality of service and standard (Kano). Finally,
the indicators were prioritized by applying the technique of group
decision-making (TOPSIS).
Results:
According to the TOPSIS prioritization, Uni-dimensional
requirements (10 requirements), basic requirements (6 requirements), attractive
requirements (8 requirements), and finally, requirements of indifference (3
requirements) had the greatest impact on improving the quality of services in
pharmacies in Bushehr, respectively, based on the Kano model.
Conclusion: Strong and
positive correlation among the indices of the quality of services in the
pharmacies and customer’s satisfaction was observed, Planning to improve the
services would lead to satisfaction improvement.