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Sirus Panahi, Leila Nemati Anaraki, Nahid Roostaei,
Volume 15, Issue 4 (10-2021)
Volume 15, Issue 4 (10-2021)
Abstract
Background and Aim: The present study has examined librarians' views on the marketing of library services using social media as well as the applications, benefits, and challenges of their use in Tehran, Iran, and Shahid Beheshti Universities of Medical Sciences.
Materials and Methods: This research was a descriptive and applied survey and was conducted in 2019. The data collection tool was a researcher-made questionnaire based on texts. The validity of the content of the questionnaire was confirmed by 9 professors of librarianship and medical information, and the reliability of the questionnaire was confirmed by an alpha coefficient of 0.95. The study population consisted of 115 librarians working in the mentioned libraries. Descriptive statistics and SPSS software were used to analyze the data.
Results: The results of the present study indicate that the level of librarians’ knowledge about social media tools with an average of 3.49 is at a relatively desirable level and the rate of use in library affairs with an average of 1.81 is undesirable. In addition, Telegram, WhatsApp and blogs are the most frequently used social media tools, respectively. Moreover, challenges examined from librarians’ point of view are examined separately at different levels of factors related to librarians, users, technical factors and organizational factors. Challenges of social media filtering in Iran are those in marketing library services with an average of 3.6 and security issues in using social media with an average of 2.8 with the fewest challenges among organizational factors. From librarians’ point of view, lack of specific rules for using social media in marketing library services with an average of 3.25 is the most and the challenge of legal and financial issues of the library as an affiliated organization with an average of 2.91 is one of the fewest challenges in using social media in marketing library services from the librarians' point of view.
Conclusion: Familiarity and importance of using social media for marketing in libraries was in a relatively favorable position from the librarians' point of view. Low cost of use has been the most important advantage and lack of interest and resistance to use have been the most important challenges of using social networks in library marketing.
Materials and Methods: This research was a descriptive and applied survey and was conducted in 2019. The data collection tool was a researcher-made questionnaire based on texts. The validity of the content of the questionnaire was confirmed by 9 professors of librarianship and medical information, and the reliability of the questionnaire was confirmed by an alpha coefficient of 0.95. The study population consisted of 115 librarians working in the mentioned libraries. Descriptive statistics and SPSS software were used to analyze the data.
Results: The results of the present study indicate that the level of librarians’ knowledge about social media tools with an average of 3.49 is at a relatively desirable level and the rate of use in library affairs with an average of 1.81 is undesirable. In addition, Telegram, WhatsApp and blogs are the most frequently used social media tools, respectively. Moreover, challenges examined from librarians’ point of view are examined separately at different levels of factors related to librarians, users, technical factors and organizational factors. Challenges of social media filtering in Iran are those in marketing library services with an average of 3.6 and security issues in using social media with an average of 2.8 with the fewest challenges among organizational factors. From librarians’ point of view, lack of specific rules for using social media in marketing library services with an average of 3.25 is the most and the challenge of legal and financial issues of the library as an affiliated organization with an average of 2.91 is one of the fewest challenges in using social media in marketing library services from the librarians' point of view.
Conclusion: Familiarity and importance of using social media for marketing in libraries was in a relatively favorable position from the librarians' point of view. Low cost of use has been the most important advantage and lack of interest and resistance to use have been the most important challenges of using social networks in library marketing.
Seyed Amir Reza Nejat, Mahmoud Bigler, Seyedeh Bahareh Kashian,
Volume 16, Issue 1 (3-2022)
Volume 16, Issue 1 (3-2022)
Abstract
Background and Aim: Intellectual capital, with its basic knowledge nature, is an intangible, strategic, unique and competitive advantage resource. The purpose of this study is to investigate the current state of intellectual capital maturity in the field of management and planning of Tehran university of medical sciences.
Materials and Methods: This research was applied in terms of purpose and with a quantitative approach in 1400 and a questionnaire was used to collect information. The statistical population is the middle and basic managers of the Vice Chancellor for Resource Management Development and Planning. Using Morgan table, 57 people were randomly selected and analyzed by t-test and non-parametric statistical tests using SPSS software. Has been. The content validity of the questionnaire was obtained by examining the research background and obtaining the opinions of experts, and the Cronbach’s alpha coefficient was used to assess the reliability, the value of which was 0.874.
Results: Statistical tests show that the five levels of intellectual capital management maturity follow a nonlinear pattern and the level of realization of the initial level characteristics, ie lack of intellectual capital structure, is higher than acceptable, but the statistical test of other levels of maturity Included; Managed, defined, quantified and optimal management is not significant at the significance level of 0.05.
Conclusion: The current situation of intellectual capital in the study population indicates that management is unaware of the importance of intellectual capital and no action has been taken to implement the knowledge capital management process. Although there is a lot of necessary infrastructure in the Vice Chancellor, however, insufficient understanding of the capabilities of intellectual capital management as a strategic resource is evident in this research. To reach the defined level and the next levels, the organization needs to identify, activate and direct the intangible source and then quantify, standardize and manage quantitatively and analyze the strengths and weaknesses and finally the continuous improvement of processes and Focus on innovation.
Materials and Methods: This research was applied in terms of purpose and with a quantitative approach in 1400 and a questionnaire was used to collect information. The statistical population is the middle and basic managers of the Vice Chancellor for Resource Management Development and Planning. Using Morgan table, 57 people were randomly selected and analyzed by t-test and non-parametric statistical tests using SPSS software. Has been. The content validity of the questionnaire was obtained by examining the research background and obtaining the opinions of experts, and the Cronbach’s alpha coefficient was used to assess the reliability, the value of which was 0.874.
Results: Statistical tests show that the five levels of intellectual capital management maturity follow a nonlinear pattern and the level of realization of the initial level characteristics, ie lack of intellectual capital structure, is higher than acceptable, but the statistical test of other levels of maturity Included; Managed, defined, quantified and optimal management is not significant at the significance level of 0.05.
Conclusion: The current situation of intellectual capital in the study population indicates that management is unaware of the importance of intellectual capital and no action has been taken to implement the knowledge capital management process. Although there is a lot of necessary infrastructure in the Vice Chancellor, however, insufficient understanding of the capabilities of intellectual capital management as a strategic resource is evident in this research. To reach the defined level and the next levels, the organization needs to identify, activate and direct the intangible source and then quantify, standardize and manage quantitatively and analyze the strengths and weaknesses and finally the continuous improvement of processes and Focus on innovation.
Zahra Otroj, Firoozeh Zare-Farashbandi, Fatemeh Rastegari,
Volume 16, Issue 2 (5-2022)
Volume 16, Issue 2 (5-2022)
Abstract
Background and Aim: Health information seeking behavior can be influenced by several factors and variables such as personality traits, beliefs, values, tendencies, contextual factors and personal emotions. Health information has a direct relationship with the quality of life of people in society, it can be influential in decisions related to personal and social health and improve people’s performance in this field. This study aimed to determine the relationship between personality types of graduate students of Isfahan University of medical Sciences (IUMS) and their health information seeking behavior based on the Miller model.
Materials and Methods: This was an applied survey study. The study population was all graduate students of IUMS. The sample size was determined using the Morgan table of 297 people. Data collection tools are Neo Five Personality Factor Questionnaire and Miller Information Behavior Questionnaire. Data were analyzed by SPSS software.
Results: The results showed that there is an inverse relationship between personality type “Psychotic” and the component of “active search for health information”. Also there is a direct relationship between persons who are “Eager for new experiences” and “conscientiousness” with the component of “active search for health information”. But there is no significant relationship between personality types “extroversion” and “agreeability” with the components of health informing behavior. The studied students are not responsible and conscientious in terms of personality type, they often prefer solitude and are introverted and conservative. But more than half of them are balanced in the dimension of “agreeability”.
Conclusion: This study showed that people who are eager for new experiences and conscientious, search health information actively, but Psychotic persons are not willing to be active in seeking health information This means that the more responsible and conscientious people are, or the more eager they are for new experiences, the more actively they search for health information. Therefore, it is better for health policy makers to plan in such a way that the necessary health information is provided to them interactively based on the personality of the people.
Materials and Methods: This was an applied survey study. The study population was all graduate students of IUMS. The sample size was determined using the Morgan table of 297 people. Data collection tools are Neo Five Personality Factor Questionnaire and Miller Information Behavior Questionnaire. Data were analyzed by SPSS software.
Results: The results showed that there is an inverse relationship between personality type “Psychotic” and the component of “active search for health information”. Also there is a direct relationship between persons who are “Eager for new experiences” and “conscientiousness” with the component of “active search for health information”. But there is no significant relationship between personality types “extroversion” and “agreeability” with the components of health informing behavior. The studied students are not responsible and conscientious in terms of personality type, they often prefer solitude and are introverted and conservative. But more than half of them are balanced in the dimension of “agreeability”.
Conclusion: This study showed that people who are eager for new experiences and conscientious, search health information actively, but Psychotic persons are not willing to be active in seeking health information This means that the more responsible and conscientious people are, or the more eager they are for new experiences, the more actively they search for health information. Therefore, it is better for health policy makers to plan in such a way that the necessary health information is provided to them interactively based on the personality of the people.
Fatemeh Mohabati, Maryam Tajvar, Bahram Mohaghegh, Seyedpouria Hedayati, Mohammad Arab,
Volume 16, Issue 4 (10-2022)
Volume 16, Issue 4 (10-2022)
Abstract
Background and Aim: Reforming the structure of medical universities and its continuous adaptation to the mission of the organization and new functions is an undeniable necessity. The purpose of this article was to explain how to implement this policy.
Materials and Methods: The current qualitative study was conducted in 2020 retrospectively based on Kingdon’s multiple streams model. Data collection was done using two methods: individual interviews and document review. Sampling of the managers and experts of the administrative development and transformation centers of the Ministry of Health and 12 universities of Medical Sciences as well as vice-chancellors of the universities was done in a purposeful and snowball method until data saturation was reached by conducting 19 individual interviews. Data analysis were done with framework and content analysis methods, and using MAXQDA 2020 software.
Results: The low of structural problems included quantitative and qualitative changes in new tasks in the environmental units of universities, interference and parallel work in the tasks of university units, and bargainings for restructuring by universities. The policy low included the obligation to make structural changes in the upstream laws and documents, including the Fifth Development Plan, and the cooperation of all stakeholders. The political process included the implementation of the Health Transformation and the Family Physician Plan, and the support of relevant policymakers and the approval of the law of becoming a university trustee in the law of the fifth plan of economic development and also gaining the all-round support of the stakeholders.
Conclusion: The medical sciences universities, as the headquarters arm of the Ministry of Health at the provincial level, need to have flexible structure in line with the needs of their surrounding units. In luential context factors in policy-making the reform of the structure of the headquarters of universities/colleges, in addition to the stream of structural problems, the main of which was the change in the duties of the units, along with the political determination created in the Ministry of Health, led to the simultaneous occurrence of three streams of problems, Politics and politics and finally opening the window of opportunity and changing the structure and organization of the headquarters of medical sciences universities.
Materials and Methods: The current qualitative study was conducted in 2020 retrospectively based on Kingdon’s multiple streams model. Data collection was done using two methods: individual interviews and document review. Sampling of the managers and experts of the administrative development and transformation centers of the Ministry of Health and 12 universities of Medical Sciences as well as vice-chancellors of the universities was done in a purposeful and snowball method until data saturation was reached by conducting 19 individual interviews. Data analysis were done with framework and content analysis methods, and using MAXQDA 2020 software.
Results: The low of structural problems included quantitative and qualitative changes in new tasks in the environmental units of universities, interference and parallel work in the tasks of university units, and bargainings for restructuring by universities. The policy low included the obligation to make structural changes in the upstream laws and documents, including the Fifth Development Plan, and the cooperation of all stakeholders. The political process included the implementation of the Health Transformation and the Family Physician Plan, and the support of relevant policymakers and the approval of the law of becoming a university trustee in the law of the fifth plan of economic development and also gaining the all-round support of the stakeholders.
Conclusion: The medical sciences universities, as the headquarters arm of the Ministry of Health at the provincial level, need to have flexible structure in line with the needs of their surrounding units. In luential context factors in policy-making the reform of the structure of the headquarters of universities/colleges, in addition to the stream of structural problems, the main of which was the change in the duties of the units, along with the political determination created in the Ministry of Health, led to the simultaneous occurrence of three streams of problems, Politics and politics and finally opening the window of opportunity and changing the structure and organization of the headquarters of medical sciences universities.
Ashraf Dehghani, Maryam Ghanbari Khoshnood, Somayeh Amini Sarteshnizi, Arezoo Farhadi,
Volume 17, Issue 1 (3-2023)
Volume 17, Issue 1 (3-2023)
Abstract
Background and Aim: The emergence and continuity of Corona has forced universities and higher education centers to change their educational strategy to take appropriate and consistent action to improve their educational programs. Due to the importance of e-learning and e-learning in response to these conditions, the present study investigated the experience of students of Hamadan University of Medical Sciences from e-learning in the Covid-19 crisis condition.
Materials and Methods: This was a qualitative research with an interpretive phenomenological approach. The purposeful sampling method was used. Semi-structured interviews were used to collect data. After the thirteenth interview, the theoretical saturation of the data was achieved and the interview process with the sixteenth person was completed. In order to analyze the text of the interviews, the Colaizzi method was used.
Results: From the analysis of the obtained data, three main themes: “Communication and interaction” with five sub-themes (lack of proper interaction between student/professor and student/student, lack of motivation, security and mental health, knowledge sharing and efficiency atmosphere in time and cost), “Management of time and learning style” with six sub-themes (low quality of teaching, stress, access and provision of resources, exam health, gaining experience and skills and opportunity to learn again and innovation in education) and “Infrastructure and technical facilities” were extracted with three sub-themes (weak support, ignoring educational equality and promoting media literacy). Weak interaction between professor and student, increasing level of anxiety and individual responsibility to achieve success in learning and weak technical and management infrastructure were the main challenges obtained from these three themes. Providing a platform for research, self-regulation and self-management in learning, increasing the knowledge and skills of information and communication technology are among the opportunities that are included in these themes.
Conclusion: The results of the current research require attention to the approach of interaction and communication between the learner and the learner, to review the methods of teaching and skill-learning, to improve the quality of electronic learning and to prepare suitable infrastructures for optimal use of electronic learning.
Materials and Methods: This was a qualitative research with an interpretive phenomenological approach. The purposeful sampling method was used. Semi-structured interviews were used to collect data. After the thirteenth interview, the theoretical saturation of the data was achieved and the interview process with the sixteenth person was completed. In order to analyze the text of the interviews, the Colaizzi method was used.
Results: From the analysis of the obtained data, three main themes: “Communication and interaction” with five sub-themes (lack of proper interaction between student/professor and student/student, lack of motivation, security and mental health, knowledge sharing and efficiency atmosphere in time and cost), “Management of time and learning style” with six sub-themes (low quality of teaching, stress, access and provision of resources, exam health, gaining experience and skills and opportunity to learn again and innovation in education) and “Infrastructure and technical facilities” were extracted with three sub-themes (weak support, ignoring educational equality and promoting media literacy). Weak interaction between professor and student, increasing level of anxiety and individual responsibility to achieve success in learning and weak technical and management infrastructure were the main challenges obtained from these three themes. Providing a platform for research, self-regulation and self-management in learning, increasing the knowledge and skills of information and communication technology are among the opportunities that are included in these themes.
Conclusion: The results of the current research require attention to the approach of interaction and communication between the learner and the learner, to review the methods of teaching and skill-learning, to improve the quality of electronic learning and to prepare suitable infrastructures for optimal use of electronic learning.
- Zeinab Hashemzadeh, Farhad Habibi, Hossein Dargahi, Mohammad Arab,
Volume 17, Issue 1 (3-2023)
Volume 17, Issue 1 (3-2023)
Abstract
Background and Aim: Home care is an alternative method of hospitalization, especially for chronic patients and is an innovative approach to improve care and reduce the costs of hospital readmissions. The present study was conducted with the aim of investigating the benefits and challenges of implementing the home care plan after being discharged from the hospital considering the perspective of health service recipients and providers at Tehran University of Medical Sciences in 2021.
Material and Methods: The present study is an applied research that was conducted qualitatively using structured and semi-structured interviews. The research sample was those responsible for the implementation of this project at the ministry and university level, the implementers of this project in 4 hospitals, 5 institutions providing home care services, and family of patients. Twenty-eight people from the research community were included in the study using the purposeful and snowball sampling method. Content analysis method was used to analyze the interview data. MAXQDA2020 software was used for data classification.
Results: The results were classified into two categories: benefits and challenges of the home care plan after discharge. A total of 61 open codes were extracted from the analysis of research interviews, so that 27 codes led to the identification of 5 themes (Including improving service delivery, reducing costs, achieving health goals, cultural and social benefits, providing the necessary infrastructure) in the benefits and 34 codes led to the identification of 7 themes (including policy-making, legal and ethical, economic, manpower, cultural-social-communication, service provision limitations and time and place limitations) in the challenges.
Conclusion: The result of this research showed that home care services after being discharged from the hospital play an important role in completing the provision of healthcare services. Home care services after being discharged from the hospital improves service delivery, reduces costs, and helps in achieving health goals. It also benefits patients, society and the government in various cultural and social fields. On the other hand, it seems that there are challenges in the political, legal, economic and cultural fields in the way of the optimal implementation of this plan. Therefore, planning to evaluate and solve the problems facing these services is essential.
Material and Methods: The present study is an applied research that was conducted qualitatively using structured and semi-structured interviews. The research sample was those responsible for the implementation of this project at the ministry and university level, the implementers of this project in 4 hospitals, 5 institutions providing home care services, and family of patients. Twenty-eight people from the research community were included in the study using the purposeful and snowball sampling method. Content analysis method was used to analyze the interview data. MAXQDA2020 software was used for data classification.
Results: The results were classified into two categories: benefits and challenges of the home care plan after discharge. A total of 61 open codes were extracted from the analysis of research interviews, so that 27 codes led to the identification of 5 themes (Including improving service delivery, reducing costs, achieving health goals, cultural and social benefits, providing the necessary infrastructure) in the benefits and 34 codes led to the identification of 7 themes (including policy-making, legal and ethical, economic, manpower, cultural-social-communication, service provision limitations and time and place limitations) in the challenges.
Conclusion: The result of this research showed that home care services after being discharged from the hospital play an important role in completing the provision of healthcare services. Home care services after being discharged from the hospital improves service delivery, reduces costs, and helps in achieving health goals. It also benefits patients, society and the government in various cultural and social fields. On the other hand, it seems that there are challenges in the political, legal, economic and cultural fields in the way of the optimal implementation of this plan. Therefore, planning to evaluate and solve the problems facing these services is essential.
Negin Saldar, Rahim Shahbazi,
Volume 17, Issue 2 (5-2023)
Volume 17, Issue 2 (5-2023)
Abstract
Background and Aim: Health literacy plays a role in “reducing human casualties and financial costs” in a society. Emotional intelligence and media literacy also contribute to people’s success in life. Therefore, the aim of this study was to investigate the mediating role of media literacy in the relationship between emotional intelligence and health literacy among graduate students of Azarbaijan Shahid Madani University.
Materials and Methods: This research is based on the nature and general characteristics, quantitative; Based on the purpose, it is applied and based on the research method and data collection method, is a descriptive correlation based on structural equation model. The statistical population was graduate students of Azarbaijan Shahid Madani University in 2020 (2218 students). The statistical sample of the research is 327 people who were selected by stratified random sampling method. To collect data, Emotional Intelligence Questionnaire (1998), Montazeri et al. Health Literacy Questionnaire (2014) and media literacy questionnaire were used. The reliability of the questionnaires was obtained using Cronbach’s alpha coefficient of 0.91, 0.84 and 0.79, respectively. The collected data were analyzed using descriptive statistics and inferential statistics (structural equation model) using SPSS and LISREL software.
Results: The findings showed the mean of emotional intelligence, health literacy and media literacy of graduate students of Azarbaijan Shahid Madani University is 3.10, 3.47 and 3.58, respectively. Also, the results showed a significant relationship between emotional intelligence and students’ health literacy. According to the findings, there is a significant relationship between emotional intelligence with media literacy, and media literacy with health literacy. Also, the media literacy variable plays a mediating role in the relationship between emotional intelligence and health literacy (coefficient) of 0.58 units. The results of the structural equation model test also showed that the proposed conceptual model fits the relationship between emotional intelligence, health literacy and students’ media literacy.
Conclusion: Media literacy can not only directly affect students’ health literacy, but also has a mediating role between emotional intelligence and health literacy. Due to the effect of emotional intelligence on students’ health and media literacy, it is recommended that the necessary planning to be done in graduate education and to strengthen emotional intelligence.
Materials and Methods: This research is based on the nature and general characteristics, quantitative; Based on the purpose, it is applied and based on the research method and data collection method, is a descriptive correlation based on structural equation model. The statistical population was graduate students of Azarbaijan Shahid Madani University in 2020 (2218 students). The statistical sample of the research is 327 people who were selected by stratified random sampling method. To collect data, Emotional Intelligence Questionnaire (1998), Montazeri et al. Health Literacy Questionnaire (2014) and media literacy questionnaire were used. The reliability of the questionnaires was obtained using Cronbach’s alpha coefficient of 0.91, 0.84 and 0.79, respectively. The collected data were analyzed using descriptive statistics and inferential statistics (structural equation model) using SPSS and LISREL software.
Results: The findings showed the mean of emotional intelligence, health literacy and media literacy of graduate students of Azarbaijan Shahid Madani University is 3.10, 3.47 and 3.58, respectively. Also, the results showed a significant relationship between emotional intelligence and students’ health literacy. According to the findings, there is a significant relationship between emotional intelligence with media literacy, and media literacy with health literacy. Also, the media literacy variable plays a mediating role in the relationship between emotional intelligence and health literacy (coefficient) of 0.58 units. The results of the structural equation model test also showed that the proposed conceptual model fits the relationship between emotional intelligence, health literacy and students’ media literacy.
Conclusion: Media literacy can not only directly affect students’ health literacy, but also has a mediating role between emotional intelligence and health literacy. Due to the effect of emotional intelligence on students’ health and media literacy, it is recommended that the necessary planning to be done in graduate education and to strengthen emotional intelligence.
Mashallah Torabi, Sara Naeimi, Elnaz Vahedi, Hamideh Hamidi,
Volume 17, Issue 6 (2-2024)
Volume 17, Issue 6 (2-2024)
Abstract
Background and Aim: Educating the audience is one of the things that can affect their mental perception of the usefulness and ease of utilizing technology. Due to the lack of knowledge about the unique features and ease of use of Tehran University of Medical Sciences website, some audiences prefer to use the old website and do not accept the changes on the university website well. This research was conducted with the aim of comparing the two methods of face-to-face training and clip training in accepting information technology changes on the university website and evaluating the audience’s awareness of branding features on the web.
Materials and Methods: There were 90 people who participated in this study, 45 of whom received face-to-face training and 45 of them received training about site changes through video clips. Research data collection was done based on Davis questionnaire and data analysis was done using SPSS and Padprism graph software. To compare a quantitative variable in more than two groups, one-way analysis of variance test or Kruskal-Wallis test and also, and also, one-way ANCOVA test were used to check the difference between groups before and after training.
Results: In face-to-face training, variables such as awareness, usefulness and perceived ease of use, as well as attitude and performance regarding the use of information technology before and after face-to-face training or clip did not have significant differences.
Conclusion: Examining the effectiveness of the teaching methods in this project will help the public relations of the university to act quickly for the changes that will occur in the field of web branding in the future, in terms of preparing and accompanying the audience.
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