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Services Provided on the Websites of Central Libraries at Universities of Medical Sciences in Iran
Maryam Zarghani, Niloofar Mohaqqeq, Mohammad Reza Alibeik, Tahereh Sadeqi, Somayye Mohebbi, Ra’na Kosari ,
Volume 11, Issue 2 (7-2017)
Abstract

Background and Aim: The application of information technology for the delivery of library services through websites has removed many temporal and spatial limitations. This study aimed to identify the available services and resources on the websites of central libraries at universities of medical sciences in Iran. 
Materials & Methods: The population of this descriptive study comprised 36 central-library websites of medical universities in Iran. A researcher-made checklist was used to collect data, which were then analyzed through descriptive statistics using SPSS 18. 
Results: According to the findings, “electronic mail”, “access to services via mobile” and “how-to-use-a-library instructions” were mentioned as modern technologies in 83.3%, 2.8% and 77.8% of websites, respectively. However, nothing was found on “e-learning copyright”. Concerning librarianship and library publications, 69.4% of websites included “new library sources and references”.
Conclusion: Considering the daily development of information technology, it is essential to regularly revise library websites and employ new technologies to enhance them.


Comparing the Marketing between the Libraries of Tehran and Shahid Beheshti Medical Sciences Universities based on 7Ps Marketing Model in 2017
Seyed Javad Ghazi Mirsaeed, Nadia Motamedi, Matin Shahivand,
Volume 12, Issue 4 (11-2018)
Abstract
Background and Aim: Libraries need strategies, such as marketing, to provide services to patrons. The purpose of this research is to compare the components of marketing in academic libraries of Tehran University of Medical Sciences (TUMS) and Shahid Beheshti University of Medical Sciences (SBUMS) based on the 7ps Marketing Mix Model.
Materials and Methods: This is a cross-sectional, comparative study with an applied approach. The population members are 77 librarians working in 20 academic libraries at TUMS and SBUMS. A census sampling was performed for data collection. The data collection tool was a researcher-made questionnaire that was completed through interview. The data were analyzed by SPSS (ver. 20) using Chi-square analysis, independent samples t-test, and Mann-Whitney test.
Results: There was no significant difference in gender, work experience, and level of education between the librarians of the two universities. Mean scores for people, physical evidence, promotion, and process in the libraries of SBUMS were higher than those of TUMS. Only the price factor (the fee paid by users for goods and services) in libraries of TUMS was significantly higher than those of SBUMS. Besides, for product factor (lending books and returning services, audio-visual resources, and access to databases, etc.) and place (library website or building and user interface), there was no significant difference between the studied libraries of the two universities, as well (p>0.05).
Conclusion: Overall, the marketing scores of TUMS libraries were lower than those of SBUMS. Nevertheless, SBUMS must also pay attention to marketing for library services, especially for product factor.

A Survey of Librarians' Perspectives on Marketing Library Services Using Social Media in Tehran, Iran, and Shahid Beheshti Universities of Medical Sciences
Sirus Panahi, Leila Nemati Anaraki, Nahid Roostaei,
Volume 15, Issue 4 (10-2021)
Abstract
Background and Aim: The present study has examined librarians' views on the marketing of library services using social media as well as the applications, benefits, and challenges of their use in Tehran, Iran, and Shahid Beheshti Universities of Medical Sciences. 
Materials and Methods: This research was a descriptive and applied survey and was conducted in 2019. The data collection tool was a researcher-made questionnaire based on texts. The validity of the content of the questionnaire was confirmed by 9 professors of librarianship and medical information, and the reliability of the questionnaire was confirmed by an alpha coefficient of 0.95. The study population consisted of 115 librarians working in the mentioned libraries. Descriptive statistics and SPSS software were used to analyze the data. 
Results: The results of the present study indicate that the level of librarians’ knowledge about social media tools with an average of 3.49 is at a relatively desirable level and the rate of use in library affairs with an average of 1.81 is undesirable. In addition, Telegram, WhatsApp and blogs are the most frequently used social media tools, respectively. Moreover, challenges examined from librarians’ point of view are examined separately at different levels of factors related to librarians, users, technical factors and organizational factors. Challenges of social media filtering in Iran are those in marketing library services with an average of 3.6 and security issues in using social media with an average of 2.8 with the fewest challenges among organizational factors. From librarians’ point of view, lack of specific rules for using social media in marketing library services with an average of 3.25 is the most and the challenge of legal and financial issues of the library as an affiliated organization with an average of 2.91 is one of the fewest challenges in using social media in marketing library services from the librarians' point of view.
Conclusion: Familiarity and importance of using social media for marketing in libraries was in a relatively favorable position from the librarians' point of view. Low cost of use has been the most important advantage and lack of interest and resistance to use have been the most important challenges of using social networks in library marketing.

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