Showing 21 results for Web
Sj Ghazi Mirsaeed, H Zeraati, F Azadeh, Sb Miralai,
Volume 2, Issue 4 (3-2009)
Abstract
Background And Aim: Nowadays university websites are very important in information services. There fore university has designed website for categorizing and availability of mass of information . This study accomplish to purpose evaluated of Tehran university of medicine sciences website base on webometrics criteria on 2008 .
Materials and Methods: This survey have been used link analysis methods by four criteria : visibility , size , rich file and google scholar . The situation of Tehran university of medicine sciences website has surveyed . Data gathering tools at webometrics survey are search engines . Data are gathering at google , yahoo, live search and exalead search engine . For data analysis used Excel software.
Results: Findings showed that , visibility of Tehran university of medicine sciences website with 9562 inlinks are weak , nevertheless published research at google scholar with 12100 articles , have suitable ranked in region and world. also size of university website depended to indexing of search engine , web of university often indexing at google and yahoo , less than at live search and exalead .10813 pages published at Rich files format on google , website of university tend to publish rich files as format of .pdf and then .Doc and .ppt . Average load time for tums with 4.2 second is not desirable.
Discussion and Conclusion: Number of papers and citations for tums domain at google scholar is very good at world and middle east. Number of pages recovered from Google, Yahoo in Persian language are optimum but pages from Live Search and Exalead in English language is not favorable . The total number of unique external links received to tums website from Iranian university website is good but from international and information institution is low .
Sj Ghazimirsaied, M Hemmat, H Dargahi, J Khansari,
Volume 4, Issue 3 (3-2011)
Abstract
Background and Aim: Using Hirsch index as an important tool to describe the scientific outputs of researchers has caused some authors to increase their self-imposed parameters, increase, citing themselves. Therefore it is necessary to consider the effect of self-citation on Hirsch index for every author to have better measuring on the quality of researchers scientific production.
Materials and Methods: This research is descriptive method of citation analysis in general and specifically self-citation analysis. The study, are Iranian prolific authors in the field of medicine that have at least 30 documents indexed in Web of Science database between 2004 to 2006. Citations following up was studied till December 2010 Results was analysis using Excel software version 2007.
Results: The average self-citation observed between prolific authors in medical field was 25/89 percent. Hirsch index for 30/77 percent of authors had changed considerably. The authors rating scheme based on Hirsch index was done after removing self - citation so that 38/46 percent of authors decreased to lower level.
Conclusion: Considering that 10 to 30 percent of self-citation can be normal and justified, the status of self-citatin of Iranian prolific authors in medical field is desirable. Also, lower rates of self - citation of these authors doesnot affect Hirsch index.
Seyed Javad Ghazi Mirsaeid, Mohammad Reza Ghane, Nadia Motamedi, Fereydoon Azadeh, Bagher Pahlavanzadeh,
Volume 6, Issue 6 (3-2013)
Abstract
Background and Aim: Citation is one of the journals ranking factors. Self-Citation rates regarding journals `performance, especially in international databases, is important. The aim of this study is to examine the effect of Journal self-Citation on Impact Factor of Iranian English medical journals indexed in the Web of Science and Islamic World Science Citation Center.
Materials and Methods: The Impact Factor of 12 journals in WoS and 26 in ISC were studied during years 2006-2009 using citation analysis and Journal self-Citation. Self-Citation rate were calculated using cited journals and citing journals tables in ISC. Wilcoxon test and Mann-whiteny test were used for comparison of self-citation rate between two databases. In order to determine any correlation between journal self-citation and IF in WoS, Pearson test was used. In ISC, Spearman test was performed. For comparison of two correlations test, Covariance test was used.
Results: No significant difference between Journal self-citation rates in two databases was noted(p>0.05).There was a significant correlation between Journal self-citation and Impact Factor in WoS(p=0.007, r=0.64). The correlation was not statistically significant in ISC(p>0.05, rsp =0.23). There was not any significant difference between the relations of Journal self-citation and impact factor in two databases(p=0.526).
Conclusion: Attention to the Journal self-citation rates for comparison of Journal Impact Factor in WoS is more important than attention to the comparison of these journals between two Databases.
Seyed Javad Ghazi Mirsaeid , Zahra Pouramini,
Volume 7, Issue 6 (3-2014)
Abstract
Background
and Aim: The lack of paying attention
to overlap between two databases cause purchase of duplicate resources waste of
funds. This study examined overlap of articles in the field of cardiovascular
which was indexed in Scopus and Web of science databases during years 2001 to
2010.
Materials
and Methods: In this study, at first,
sub-headings in cardiovascular field from medical thesaurus (Mesh 2012) was
extracted, then each keyword in the title of the articles in both databases
were searched and articles retrieved. Then bibliographic information of these
articles entered into Endnote X3 software and afterwards was arranged based on
alphabetically title. As a result common articles between the two databases and
unique articles to each database was determined. Using SPSS version 0.1.0.8 the amount of relative and traditional overlaps was
calculated between the two databases.
Results:
Totally 45,680 articles were
retrieved. There were 27,979 common titles, 14,875 articles belonged only to
Scopus and 2826 articles belonged to Web of Science. Finally traditional
overlap was 61/5%. Overlaps of Web of Science with Scopus 65/28% and Scopus
with Web of Science were 65/28% and 90/82% repectively.
Conclusion: The amount of relative overlap between the two
databases as well as relative overlaps from Scopus with Web of Science is more
than the relative overlaps from Web of science with Scopus. It means many
articles that have been indexed in Scopus don’t exist in the Web of science.
Mehrdad Farzandipour, Zahra Meidani, Hamidreza Gilasi ,
Volume 8, Issue 2 (7-2014)
Abstract
Background
and Aim: Due to the
role of websites in delivering e-services, this study aims to benchmark
rendering healthcare services at medical universities' websites based on
Chandler and Emanuel’s four-stage e-government maturity model.
Materials and Methods: This is a descriptive, cross-sectional
study which was conducted using content analysis and benchmarking to evaluate the delivery of healthcare services through medical universities websites towards e-government maturity including Information, Interaction,
Transaction and Integration services in 1390.
Results: The
results of the study revealed that type I universities were moderate in giving information, and
type II and III universities were poor in this regard. Websites of type I, II and III universities were
poor in interaction with scores 1.4±0.73,
1.3±0.75 and 1.2±0.62, respectively. The score of all universities was
weak in transaction and integration of
healthcare services (mean 1 ±0).
Conclusion: Medical universities' websites have lagged
behind to render e-services. Due to the
challenges of health services and information, realization
of
e-government in healthcare arena requires special consideration. Adopting
e-government in other settings, detecting barriers, and formulating related
laws and policies can pave the way to achieve e-government in healthcare arena
Meisam Dastani , Hamed Mohammadi,
Volume 9, Issue 3 (9-2015)
Abstract
Background and Aim: The Internet is an essential tool to access information
in the new era, and the quality of information obtained from the web is very
important. The purpose of this study, therefore, is to investigate the familiarity with
and the application of criteria used to assess the quality of such data at Gonabad
University of Medical Sciences.
Materials and Methods: This survey study was done in the second
semester of academic year 2012-2013. The population of the study consisted of all
235 bachelor students at Gonabad University of Medical Sciences. A five-item
questionnaire based on the Likert scale was used for data collection the reliability
and validity of this questionnaire had been determined by similar studies. The data
were analyzed using SPSS software version 20 and descriptive statistics.
Results: The results of this study revealed that most of the students paid much
attention to the relevance of information (59.1%). Value-addedness (47.7%) and
understandability (44.7%) enjoyed the next highest priorities. Consistency (19.1%)
and credibility (12.8%) had the lowest priorities among students in terms of interest
and application.
Conclusion: The findings of this study showed that the students of Gonabad
University of Medical Sciences did not pay attention to all information quality
criteria in the web rather, they paid more attention to the relevance and valueaddedness
of the information while searching the web.
Sanaz Gholamhosseini , Malek Alimohammadi Kamalabadi , Kurosh Djafarian,
Volume 9, Issue 4 (11-2015)
Abstract
Background and Aim: Considering the potential damages caused by inaccurate, inadequate and incomplete information published in web pages, the aim of this study was to evaluate Persian-language web pages containing nutritional information, using Silberg criteria.
Materials and Methods: Internet pages related to nutrition were found in “peyvandha.ir” and by searching 20 nutrition-related keywords in five search engines. The first fifty results of every keyword in every search engine were evaluated according to the inclusion criteria. From every website/weblog, three issues were randomly chosen. The Silberg checklist and the qualitative questionnaire were completed and the data were analyzed using SPSS software.
Results: In total, 56 websites /weblogs (47 websites and 9 weblogs) were found to have nutrition-related information. Among these websites/weblogs, 40 were active in the field of nutrition, 14 in health-related fields, and the rest in news, general information and cooking. Mean Silberg score (out of 9) was 2.3±1.9 for websites and 1.75±1.3 for weblogs. The highest score in this study was 8 (one website) and the lowest score was zero (13 websites/weblogs). In 82.5% of websites/weblogs, the sources used in compiling the articles were not mentioned and 64.9% of them lacked their authors’ names. Of all websites/weblogs, 94% didn’t have any disclaimer rejecting the responsibility for accuracy of the information.
Conclusion: Due to the poor quality of internet pages on the one hand and the importance of nutritional knowledge on the other, the development of reliable Persian-language web pages to improve public awareness of nutritional issues is necessary.
Fatemeh Sheikhshoaei, Elham Zohreh Kermani , Arezoo Ghamgosar, Tahereh Sadeghi,
Volume 10, Issue 1 (4-2016)
Abstract
Background and Aim: Considering the elements of knowledge management (availability, creation, and transfer of knowledge) is very important in digital libraries websites and makes the performance better. So this paper aim to identify the knowledge management criteria in Iranian selected digital library's websites and study of observance scale
Materials and Methods: The research method was descriptive survey and from applied research type. Data collecting has been based on check list according with K-ACT model (Knowledge- Access Creation Transfer). The population of this study was 7 digital library websites, including Noor, Payame noor, Islamic Parliament, Tebyan, DID, National Digital Library of Iran and Astan Quds Razavi that were selected based on accessibility.
Results: This research findings showed that use of knowledge management criteria in the selected digital libraries websites is moderate and the access to website criteria is highest and lowest is online participation criteria. Tebyan DL earned first rank among seven libraries with 56 percent compliance with the standards of knowledge management in the digital library's web sites.
Conclusion: Study of knowledge management criteria in the selected digital library websites has shown that these criteria has not been favorably applied that it stems from criteria incompatible with the principles, rules and standards. Due to these problems, designers of digital libraries can be effective in promoting these websites and enhance the quality of digital library services with aware of users’ needs and attention to use of these criteria.
Seyed Javad Ghazi Mirsaeed , Elahe Ommati,
Volume 10, Issue 5 (1-2017)
Abstract
Background and Aim: As a new educational innovation, "MOOC" refers to Massive Open Online Course which provide the chance of training for the public. Regarding the importance of MOOC production for improving health literacy knowledge in the medical field, the purpose of the present study was to comparatively investigate the MOOC presented on the Maktab Khaneh website based on quadruple indexes focusing on the field of medicine, determining and explaining it.
Materials and Methods: This study was descriptive and an applied research, which has been conducted in January 2016. Statistical population was all of the educational course presented by the Maktab Khaneh website. Data were collected using direct observation of the Maktab Khaneh website and courses was studied according to quadruple indexes of MOOC, universities cooperation and the education field. The collected data was analyzed after being entered into the statistical software Excel using descriptive statistics.
Results: Based on obtaining data, courses presented by the Maktab Khaneh website were Massive, Open, Online, But some of them were the Courses. Major cooperation was from Sharif University of Technology, Khan Academy, and then Tehran University. Whereas, cooperation of other universities was low.
Conclusion: Despite the necessity of MOOC production in the medical field, MOOC production rate in the medical filed was very low. Faculty members of different universities and institutes are suggested to exploit this new educational innovation and take effective actions for introducing MOOC.
Fereydoon Azadeh, Seyed Javad Ghazi Mirsaeid, Mitra Gharib, Abdolahad Nabiolahi ,
Volume 11, Issue 1 (5-2017)
Abstract
Background and Aim: Today journals are one of the main platforms to exchange information between researchers. This study aimed to assess the status of Approved Latin indexing journals in the field of medical science citation indexes Web of Science and Scopus databases.
Materials and Methods: This study was a cross-sectional descriptive survey. Statistical population of the study was 83 titles Latin journals approved by the Ministry of Health that examined indexing situation of them in Web of science and Scopus databases between the years 2005-2010. Data collection tool was a controlled checklist that was established by consult with experts and specialists in related areas and its reliability was estimated 90 percent. Data were analyzed using the software spss16.
Results: Survey the status of journals showed that slightly less than 26 percent of titles indexed in Web of Science. Also in Scopus Citation Index 69 percent of journals was indexed. Compare criteria for indexing journals in Web of Science and Scopus database show that bibliography information of not indexed journals considered and in some journals (29/30 percent) number of international standards were not mentioned. Also, some journals contact information (postcode publication 9 percent) was not included.
Conclusion: In general, it was observed that despite the enormous growth of scientific journals between examined years, terms of adaption with the criteria of indexing are in unfavorable condition and managers of Latin scientific journals should try to improve their quality and quantity.
Maryam Zarghani, Niloofar Mohaqqeq, Mohammad Reza Alibeik, Tahereh Sadeqi, Somayye Mohebbi, Ra’na Kosari ,
Volume 11, Issue 2 (7-2017)
Abstract
Background and Aim: The application of information technology for the delivery of library services through websites has removed many temporal and spatial limitations. This study aimed to identify the available services and resources on the websites of central libraries at universities of medical sciences in Iran.
Materials & Methods: The population of this descriptive study comprised 36 central-library websites of medical universities in Iran. A researcher-made checklist was used to collect data, which were then analyzed through descriptive statistics using SPSS 18.
Results: According to the findings, “electronic mail”, “access to services via mobile” and “how-to-use-a-library instructions” were mentioned as modern technologies in 83.3%, 2.8% and 77.8% of websites, respectively. However, nothing was found on “e-learning copyright”. Concerning librarianship and library publications, 69.4% of websites included “new library sources and references”.
Conclusion: Considering the daily development of information technology, it is essential to regularly revise library websites and employ new technologies to enhance them.
Shahram Sedghi, Somayeh Ghaffari Heshajin ,
Volume 11, Issue 4 (12-2017)
Abstract
Background and Aim: Indexing a country's scientific journals in international citation databases can lead to the promotion of its academic status and its participation in global knowledge production. This study aimed to assess the conformity of Iranian English-language medical journals’ citations with the objective criteria of journals in the selected databases.
Materials and Methods: This was a descriptive, evaluative research. The study population included 52 Iranian English-language medical journals that are not indexed in Web of Science, PubMed and Scopus databases and 465 articles in these issues, and about 11235 citations to the articles. The data have been collected by a checklist. For data analysis, Excel software was used.
Results: Some 88.5 percent of journals had a style for writing references; a style that has been observed by most of them. The rate of self-citation was low. Only 2.9 percent of citations were done in the year this study was performed. Journals with 87.2 percent had received the highest number of citations. The old citation time and the imbalance in the types of cited resources were the most important reasons of the weakness of the studied journals and of their not being indexed in the mentioned databases.
Conclusion: Providing valid styles for writing references and controlling the citations accurately should be put on the agenda of journals. The time of references must be newer, and there should be a relative balance in the types of referenced sources.
Mozhgan Tanhapour, Ali Asghar Safaei,
Volume 11, Issue 6 (3-2018)
Abstract
Background and Aim: Personal Health Record (PHR) systems play a key role in employing patient-centered care. Besides, the inclination to use Internet services has increased in recent years. The goal of this study is to describe the needed requirements for developing the proposed hybrid PHR model in a social network.
Materials and Methods: Using a descriptive study, a hybrid PHR model was designed in this paper to be implemented in the social health network. Then, by using observation, introspection and questionnaire methods, the requirements of the proposed social network were listed. The elicited requirements were then analyzed by SPSS 16 using descriptive statistics (absolute frequency). Finally, the proposed system was described in the Software Requirement Specification (SRS) standard format.
Results: The proposed hybrid PHR model has benefits of all existing PHR models and is most consistent with PHR definition (individuals control and manage their PHR). It is also applicable and reliable both for individuals and physicians. The results indicated that the proposed system had PHR capabilities as well as social network functionalities. So, the possibility of creating relations between individuals provided more benefits in comparison to other PHR models.
Conclusion: By providing reliable information, the social health network can improve patient-physician relationships. As a result, the proposed social health network can make possible the utilization of web 2.0 and social network capabilities in the healthcare field as well as the benefits of PHR records and patient-centered care.
Zahra Ghasemi Aghbolaghi, Fereydoon Azadeh, Fatemeh Sheikhshoaei,
Volume 12, Issue 2 (7-2018)
Abstract
Background and Aim: In the field of scientometrics, little attention has been paid to stem cells. Therefore, the purpose of this study is to draw a Scientific Map of stem cells area (co-word analysis) based on the papers indexed in Web of Science database in selected countries during the years 2011-2013.
Materials and Methods: This study is based on descriptive method, and it was conducted by scientometrics and co-word analysis technique. In this study, 34,142 articles were analyzed from Web of Science database. The search system of Web of Science is a tool for collecting data. Data analysis was done using Web of Science analysis system and CiteSpace software.
Results: Most productions in stem cells are in English and belong to America. Stem cell, cell differentiation, in vitro, gene expression, mesenchymal stem cells, embryonic stem cells and transplantation are the most frequently used words and hot topics in this field.
Conclusion: The growing trend in this area has caused different subject fields to enter stem cells areas. Considering the high frequency of embryonic stem cells in the field, it can be said that different diseases such as spinal cord problems and heart diseases can be treated using these cells.
Sokaineh Falsafin, Samaneh Khavidaki, Mahdi Mohammadi,
Volume 12, Issue 5 (1-2019)
Abstract
Background and Aim: The purpose of this study is the analysis of articles published about the evaluation of medical scientific products in Web of Science database.
Materials and Methods: This is a quantitative research that is based on literature review. The population of the study consists of 55 articles published in valid national scientific journals on the review of medical scientific products of Iran in Web of Science.
Results: The findings show that during 2006-2016, about 35 articles reviewed the scientific outputs of medical universities and the others examined the scientific outputs of a particular subject area, among which pharmaceutical and surgical fields had the most studies. Some 60.6% of the studies were published by specialists in the field of knowledge and information science, and 39.4% by medical specialists. Among universities, Iran University of Medical Sciences, and among individuals, Hafez Mohammad Hassanzadeh Asfijani were recognized as the most prolific. Most researches have been published using Scientometric Approach, and among scientific software, Pajek has been used more. Among the published articles, those with two and three authors were the most.
Conclusion: The articles have been quantitative, and mentioning various methods indicates a kind of confusion in the choice of vocabulary and terminology.
Sirous Panahi, Aala Abtin, Shahram Sedghi,
Volume 13, Issue 1 (5-2019)
Abstract
Background and Aim: Web 2.0 technology has various usages in libraries all over the world. According to studies, however, it seems that this technology is rarely used in Iranian academic libraries. Therefore, the present study aims to determine the level of familiarity with and use of Web 2.0 tools among librarians working at Iran, Tehran, and Shahid Beheshti Universities of Medical Sciences.
Materials and Methods: This is a survey study. The statistical sample included 91 librarians working at the libraries of Iran, Tehran, and Shahid Beheshti Medical Universities.The data were collected through a questionnaire that was graded in the Likert 5 range (very low to very high) and analyzed by descriptive and analytical (one-way ANOVA) statistics using SPSS software.
Results: The level of awareness of Web 2.0 tools among librarians working at the studied libraries was relatively satisfactory with an average score of 3.13. However, the level of their use for personal activities (with an average score of 2.89) as well as for professional activities (with an average score of 2.78) was relatively low.
Conclusion: Due to the unsatisfactory level of librarians' familiarity with and use of Web 2.0 tools, holding training courses as well as encouraging medical librarians to acquire more knowledge and to use these technologies in library services are recommended.
Zahra Mohammadzadeh, Hamid Reza Saeidnia, Ali Ghorbi,
Volume 14, Issue 3 (7-2020)
Abstract
Background and Aim: A hospital website is an appropriate system for exchanging information and connecting patients, hospitals and medical staff. The purpose of this study was to identify and classify desirable web-based services in websites of Iran's hospitals based on Kano’s Customer Satisfaction Model.
Materials and Methods: This was a survey study. The statistical population of the study consisted of hospital website users, of whom 120 were randomly selected. The data collection tool was a questionnaire based on Kano model. The validity of the questionnaire was confirmed by the information science and health information technology (HIT) professors. Data were analyzed using Kano model evaluation table, Excel software, and descriptive statistics. Cronbach's alpha test was used to determine reliability (a=0.82).
Results: First, the desirable web-based services of the hospitals’ websites were identified. Then, 67 identified services were classified into mandatory criteria (29 services), one-dimensional criteria (15 services), attractive criteria (14 services) and indifferent criteria (9 services). Most services were mandatory, attractive, one-dimensional and indifferent in content components.
Conclusion: Most services identified in this study were on the websites of the world's leading hospitals; HIT designers and professionals and hospital managers are expected to use such services in designing hospital websites. Although the comments of site designers and experts were practical in some cases, they attracted a limited number of users due to their unfamiliarity with specialized website design topics.
Faramarz Soheili, Sahar Jasri, Ali Akbar Khaseh, Farshid Danesh,
Volume 15, Issue 1 (3-2021)
Abstract
Background and Aim: One of the essential methods of evaluating academic libraries’ mobile websites is the usability analysis method; websites’ usability means their ease and simplicity of use. This study aims to evaluate the usability of the mobile website of the libraries of top medical universities in Iran. This study aims to evaluate the usability of mobile websites of the libraries of top Iranian universities of medical sciences.
Materials and Methods: This study was done by the descriptive-survey method. The study’s statistical population includes mobile websites of the libraries of the top 50 universities of medical sciences in Iran, which have gained the highest rank in universities’ webometrics ranking in January 2019. The tool used in this study was a checklist. Data analysis was performed by descriptive and analytical statistical methods and SPSS software.
Results: The data analysis showed that in terms of usability of the mobile websites of university libraries, Kerman, Birjand, and Tehran universities of medical sciences were in the first to third ranks with 89.23%, 84.62%, and 81.54%, respectively. Neishabour, Gonabad, and Semnan universities of medical sciences were the last ranks with 40%, 43.08%, and 44.62%., respectively. The evaluation of the research components showed that “system visibility status,” “assisting the user in identifying, detecting and compensating for errors,” and “guidance and documentation” were in the best situation, and components of “error prevention,” “flexibility and system efficiency,” and “User control and freedom” were in their worst condition.
Conclusion: Given the increasing influence and popularity of smart cell phones in the professional life of academics, it is necessary for administrators and designers of mobile websites of academic libraries to consider the applicability and effectiveness of mobile websites of the research community, taking into account the practical findings of the present study.
Maryam Azimi, Davoud Haseli, Hossein Dehdarirad, Farzaneh Fazli, Nahid Einollahi,
Volume 15, Issue 4 (10-2021)
Abstract
Background and Aim: Transgenic species are the ones whose genomes are genetically modified. The transgenic field is one of the areas that has a high importance and position in the world. Therefore, the aim of the present research is to draw and analyze the co-authorship network of researchers in transgenic subject area.
Materials and Methods: The type of this research is descriptive and was carried out using scientometric techniques such as co-authorship network and social network analysis indices. In this study, 23,456 articles by transgenic researchers indexed in the Web of Science database during the period 2010-2019 were retrieved. VOSviewer and UCINET software were used to draw the co-authorship map and analyze the network indicators.
Results: The scientific cooperation network of transgenic researchers was studied and analyzed using macro and micro indicators of the social network. The status of macro indicators was not appropriate and the network was poorly cohesive. So that, the network density was 0.027, the clustering coefficient was 0.834, the diameter was 15 and the average distance was 4.155. In terms of micro-indicators, the status of researchers in the network was determined in such a way that David Ayares had the most cooperation with other members and also Nam-Hai Chua played the most important role in communicating with people from different clusters of the network, finally, Yan Zhang had the shortest distance with other members of the network.
Conclusion: Based on the findings, it can be concluded that the co-authorship network of transgenic researchers has low cohesion and information is transmitted among members at a low speed. With respect to this, status of different researchers in this study was determined, the results of this study can be used to guide future collaborations, and encourage universities and scientific institutes to develop their interactions with each other and further strengthen collaborations. It should also be noted that according to the findings of the study in this field, Iranian researchers were not identified as key individuals in this network, which requires research on the status and position of Iranian researchers in the field of transgenics.
Mashallah Torabi, Sara Naeimi, Elnaz Vahedi, Hamideh Hamidi,
Volume 17, Issue 6 (2-2024)
Abstract
Background and Aim: Educating the audience is one of the things that can affect their mental perception of the usefulness and ease of utilizing technology. Due to the lack of knowledge about the unique features and ease of use of Tehran University of Medical Sciences website, some audiences prefer to use the old website and do not accept the changes on the university website well. This research was conducted with the aim of comparing the two methods of face-to-face training and clip training in accepting information technology changes on the university website and evaluating the audience’s awareness of branding features on the web.
Materials and Methods: There were 90 people who participated in this study, 45 of whom received face-to-face training and 45 of them received training about site changes through video clips. Research data collection was done based on Davis questionnaire and data analysis was done using SPSS and Padprism graph software. To compare a quantitative variable in more than two groups, one-way analysis of variance test or Kruskal-Wallis test and also, and also, one-way ANCOVA test were used to check the difference between groups before and after training.
Results: In face-to-face training, variables such as awareness, usefulness and perceived ease of use, as well as attitude and performance regarding the use of information technology before and after face-to-face training or clip did not have significant differences.
Conclusion: Examining the effectiveness of the teaching methods in this project will help the public relations of the university to act quickly for the changes that will occur in the field of web branding in the future, in terms of preparing and accompanying the audience.
