Zahra Anbarani, Shokoufeh Mottaghi, Mohammad Hadi Safi,
Volume 21, Issue 3 (12-2023)
Abstract
Background and Aim: As a crisis, the Covid-19 disease affected all aspects of people's lives, especially the occupational aspect. Bank employees were more under pressure due to the type of service they provided to the public. The aim of this study was to analyze the challenges affecting the job efficiency of some of the Bank Melli Iran personnel during the Covid-19 pandemic.
Materials and Methods: This was a qualitative research project with a phenomenological approach. The research population was the employees of Melli Bank branches in the 10th district of Mashhad City, Iran in 2021, from among whom a sample of 10 people was selected by purposeful sampling, the sampling process continuing until saturation. Data were collected through semi-structured interviews and analyzed using the inductive thematic analysis method.
Results: Data analysis showed 12 sub-themes, 3 main themes including challenges at the individual, interpersonal and organizational levels, and a core theme.
Conclusion: The findings of this study show that the Bank employees’ concept of the Corona pandemic can affect their work efficiency. These findings can be used for planning to solve the problems and challenges of this group of people after the Corona pandemic.
Seyedeh Kamelia Davoodzadeh, Seyyed Jafar Moosavi, Farshad Emami, Somaieh Borjalilu,
Volume 22, Issue 4 (3-2025)
Abstract
Background and Aim: This study aimed to design a qualitative model of the role of media in the development of home-based sports during the COVID-19 pandemic.
Materials and Methods: This was an interpretivism research with a qualitative approach (Grounded theory). Data were collected through semi-structured interviews with 15 experts in sports sciences and media selected purposefully using the snowball technique. The interviews were analyzed both textually and aurally using the MAXQDA 2024 software. To ensure research validity, expert knowledge of the participants and external review of the coding by two specialists in physical education were used. The inter-coder reliability was assessed using recoding reliability, resulting in a coefficient of 0.82.
Results: Analysis of the interviews yielded 405 meaningful units, ultimately categorized into 32 final codes which were identified into five main dimensions based on the systematic paradigm of Strauss and Corbin and in line with the design of the model, including causal conditions (infrastructural limitations, sociocultural impacts), contextual factors (media coordination with sports institutions), intervening factors (technical challenges in content production), strategies (digital interaction, platform development), and consequences (engagement in online exercise, media economic sustainability). The findings of the qualitative model showed that the expansion of digital media and shifts in the audience behavior played a central role in the development of home-based sports.
Conclusion: Developing home-based sports requires purposeful investments in digital platforms, contents tailored to the audience needs, and leveraging digital data and analytics. In addition, the media must also strengthen their collaborations with sports institutions and revise their strategic approaches, considering the current technical challenges and economic constraints.
