Journal of School of Public Health and

Background and Aim: In social marketing, the common techniques of commercial marketing are used to increase the chances of acceptability of an idea or action by the target group. In this study, we determined the impact of an intervention based on social marketing to reduce risky driving behaviors among taxi drivers in Tehran.

Materials and Methods: This was a quasi-experimental study, consisting of a quantitative and a qualitative part, on taxi-drivers in 2 regions (an intervention and a control groups) in the City of Tehran. Based on a formative research approach, the components of social marketing, namely, the product (reminder message for concentrating on avoidance of two target behaviors, tailgating and not driving between lines), price, place and promotion were determined. An 8-week educational program was implemented, the components being installation of stickers before the driver's eyes, distributing a pamphlet, and transferring messages through taxi route supervisors as opinion leaders. After six weeks, risky driving behaviors were assessed by checklists and compared.

Results: The intervention resulted in statistically significant reductions in the two target behaviors in the intervention group as compared with the control group. Furthermore, logistic regression showed that the odds ratio for avoiding both behaviors increased significantly in the intervention group. 

Conclusion: Determining specific target groups, designing interventions based on actual needs and wants of the target group, and focusing on the factors influencing the behavior market are the basic elements of social marketing. Due consideration of these elements when designing behavioral interventions would lead to reductions in risky driving behaviors.

  Background and Aim: Motor vehicles are an absolute necessity used extensively in all countries of the world. They are a major cause of air pollution with highly undesirable consequences. Thus, exposure to traffic pollution is a growing public health concern. Several studies indicate that people in the cabin of a vehicle inhale air with high concentrations of pollutants such as nitrogen oxides(NOx), particulate matter (PM), volatile compounds (VOCs) and carbon monoxide (CO).

  Materials and Methods: Eexposure of drivers inside motor vehicles to CO was assessed during one year in Tehran, Iran. For this purpose, the concentration of CO was measured in the breathing zone of 72 male taxi drivers using a portable real-time instrument equipped with electrochemical sensors. In addition, records of fixed air pollution monitoring stations in Tehran were examined and the CO concentration in those records were compared with those measured in the taxis.

  Results: The mean in-vehicle CO concentration was 19.91 ± 4.37ppm, while records of fixed air pollution monitoring stations showed the concentration of this pollutant in the air to be 3.69 ± 1.03ppm.

  Conclusion: It can be concluded that factors such as traffic density, weather conditions and vehicles lifespan affect the extent of exposure of taxi drivers to carbon monoxide.